As a google certified partner business, our policies are of the highest caliber. Many people searching the web for SEO seemingly stumble across fantastic deals that seem too good to be true. They are. Black Hat SEO is a method of optimization that bypasses the codes, ethics, and regulations imposed by search engines. These methods seemingly get results, but actually much of this promised traffic is composed of hired people out of the country and robots stacking up numbers. Once these methods are discovered, sites are subject to penalties or in the worst case complete removal from the search. White hat methods operate according to the Google standard, ensuring your site is safe and secure, never running the risk of penalization.